Since 2004, LG TeleCom has been operating a dedicated BankON channel to the Salvation Army through which donations can be made directly and safely to the organization. During the Christmas season in 2006, select Phone & Fun retail stores, with the help from the Salvation Army, collected donations with Christmas kettles. Those who made donations were entitled to free photo printing service at the Phone & Fun and, separately, all the profits from photo printing service during the period were donated to the Salvation Army.

Since 2004, we have hosted annual charity events with celebrities to support children suffering from leukemia and cancer. Every year, LG TeleCom selects an influential figure in five categories each - politics, IT, culture/art, entertainment, and sports - through an Internet poll and donates the service revenue accrued from those five people to Korea Association for Children with Leukemia and Cancer. The results were significant: KRW 16.77 million, 16.99 million, and 16.98 million were donated in 2004, 2005, and 2006 respectively.

In 2006, Inje was hit by a severe snowstorm, and Gwangju by a typhoon of unprecedented scale, suffering significant damages. As a part of relief efforts, LG TeleCom has exempted victims of the two disasters from the corresponding monthly charges: Maximum of KRW 50,000 each was deducted from the phone bills, for up to 5 accounts per individual subscribers and 10 accounts per corporate subscribers. LG TeleCom also extended the grace period for overdue payments by one month. Independent of the relief scheme, we offer special rates to individuals with National Merits, the disabled, and individuals subject to the public financial assistance. we grant 35% discounts on the basic tariff plan of their choice, domestic calling rates, and data transmission. For the hearing and speaking impaired, we also offer an additional 35% discount on Short Message Service.

LG TeleCom, in collaboration with LG Sangnam Library, LG Electronics, LG Innotek, and LG CNS, introduced audio book library service in April, 2006. The service is designed for the visually challenged to gain access to the variety of books and publications anytime, anywhere. Audio books offered by the library are available by phone, via the Internet and mobile download service. Of course, you can also visit the library and download audio books of choice to the mobile phone on the spot.